Privacy Policy

Your Privacy, Our Responsibility.

At Laxmi Ethnics, we deeply value the trust you place in us. Whether you’re browsing our latest co-ord sets or placing an order for your favorite kurti, we’re committed to protecting your privacy and the security of your personal data.

This Privacy Policy outlines how we collect, use, store, and protect the information you provide when using our website, www.laxmiethnics.com, or interacting with us through other channels.

By using our website and services, you agree to the practices described below.

 

1. Information We Collect

We may collect the following types of personal and non-personal information:

a. Personal Information

• Full name
• Email address
• Phone number
• Shipping and billing address
• Payment details (processed securely via third-party gateways)
• Date of birth (if voluntarily provided for special offers)
• Account credentials (if you register)
• Purchase history and preferences

b. Technical Information

• IP address
• Browser type and version
• Device type
• Operating system
• Cookies and usage data (explained below)
• Referral URL and time/date of access

c. Marketing & Communication

• Your communication preferences
• Product reviews, feedback, or inquiries
• Newsletter sign-up and promotional opt-ins

 

2. How We Use Your Information

Your data helps us serve you better. We use your information for:

• Processing, fulfilling, and tracking your orders
• Responding to your queries and support requests
• Personalizing your shopping experience
• Sending order updates and shipping notifications
• Recommending products based on browsing or purchase history
• Running promotional campaigns and sending newsletters (if opted in)
• Improving website functionality, user interface, and security
• Preventing fraud and ensuring compliance with legal obligations

We do not sell or rent your personal information to third parties.

 

3. Payment & Security

All payment transactions are processed through trusted, PCI-compliant third-party gateways such as Razorpay, Paytm, or Stripe. We do not store your credit/debit card or UPI information on our servers.

We use encryption protocols (SSL/TLS) to ensure that all data shared between you and our site remains confidential and secure.

 

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Remember your login session
• Track shopping cart activity
• Analyze website performance and traffic
• Customize product recommendations

You can manage your cookie preferences through your browser settings. Disabling cookies may limit certain features of the site.

 

5. Sharing Your Information

We may share your data with trusted partners only for the following purposes:

• Courier and logistics providers (for delivery)
• Payment gateway partners (for secure transactions)
• IT and hosting providers (for website management)
• Marketing platforms (e.g., email newsletter tools, Facebook or Google ads)

All partners are contractually bound to use your data only as necessary to perform their service and maintain data confidentiality.

 

6. International Data Transfers

If you are located outside of India, please note that your data may be transferred to and processed in India or other jurisdictions where our service providers operate. By using our services, you consent to such transfers in accordance with applicable data protection laws.

 

7. Your Rights & Choices

You have full control over your personal data and may request:

• Access to the personal data we hold
• Correction of inaccurate or incomplete data
• Deletion of your account or data (where applicable)
• Withdrawal of consent for marketing communications
• Data portability (where legally applicable)

 

8. Data Retention

We retain your personal data only as long as necessary to:

• Fulfill orders and provide customer support
• Comply with legal, tax, and regulatory requirements
• Maintain records for security and fraud prevention

Once the retention period expires, we securely delete or anonymize your data.

 

9. Children’s Privacy

Laxmi Ethnics does not knowingly collect or solicit personal data from anyone under the age of 13. If you believe that a child has provided personal information without parental consent, please contact us immediately so we can delete the data.

 

10. Policy Updates

We may update this Privacy Policy periodically to reflect changes in law, technology, or our services. The updated version will always be posted on this page with a revised “Last Updated” date.

We encourage you to review this policy occasionally to stay informed.